November 28, 2022

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Interactive Media Consulting, LLC celebrating 25 decades in small business | Regional News

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SARATOGA SPRINGS, N.Y. — Nearby girl-owned tech enterprise Interactive Media Consulting, LLC is celebrating 25 yrs in enterprise by continuing its custom of going forward though offering back.

In 1996, Beth Weise Moeller, Ph.D., founded IMC as a website development company. In excess of the past quarter-century it has developed and advanced into a complete-assistance electronic internet marketing company retaining rate with the at any time-changing on-line environment.

When Moeller founded her small business, the digital career was in its infancy, and tech-savvy women have been a rarity. At the time, there were being fewer than 260,000 registered web sites around the world. Nowadays, there are extra than 1.6 billion internet websites registered internationally.

But even as desktops, the net, and digital and social media have adjusted and developed at an astounding fee, females stay considerably underrepresented in the information and technologies sector, accounting for somewhere around 25{fbfcfec323cfe66c4e6994584d7bcd01190357aeae14438d2a479416d9150d58} of industry pros.

While women proceed to be challenged breaking into and growing in the ranks of tech-centric enterprises, IMC has prevailed and moved forward in an progressively competitive landscape. A robust and steady existence in the regional digital marketing and advertising arena, IMC has garnered a significant and loyal customer base though continuously donating qualified services.

Every yr due to the fact its founding, IMC has specified again to the neighborhood, supporting dozens of nonprofits and community organizations with digital advertising guidance. More than the years, IMC has labored with numerous youth and arts companies, supplying ongoing help to make certain ongoing progress and achievements.

A passionate advocate for the arts and entrepreneurship, Moeller has prolonged been fully commited to selling artists and counseling compact firms. In 2015 Moeller introduced Arts Spark, a division of IMC established to support artists with the business of becoming an artist. Arts Spark supplies reasonably priced business enterprise and marketing and advertising products and services customized particularly to artists and presents an arts concentrated local community forum.

In 2019, Moeller launched The Innovation Center at Saratoga, Inc., a nonprofit collaborative makerspace the place artists, entrepreneurs, and neighborhood customers sign up for alongside one another to learn, build and innovate. Momentum for The Innovation Middle is resuming immediately after the pandemic.

The Innovation Center guarantees to offer unique opportunities for organization, arts, education, and neighborhood initiatives. Moeller’s vision features applications exactly where students can check out STEM in a palms-on surroundings.

Promoting technology in schooling at all degrees, Moeller has been an active and award-successful alum for Clarkson College and an enthusiastic advocate for the long run of women of all ages in technology.

Amid her lots of professional achievements, Moeller is a Senior Member of the IEEE, the world’s largest technical professional organization for the development of technology. Moeller’s achievements were regarded by the regional company local community when she was named as a 40 below Forty by the Albany Business enterprise Assessment.

As component of IMC’s 12 months-extensive silver anniversary celebration, the business will randomly donate gifts and providers to deserving Saratoga-primarily based nonprofits.

Extra information about IMC is offered on the internet at www.imediaconsult.com, as well as on Fb, Instagram and Twitter.

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