May 29, 2022

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Backlinks and their effect on SEO: Everything you need to know

3 min read
You’ve probably heard of backlinks even if you’ve only taken a shallow dive into the...
Everything You Should Know About Backlinks and SEO

You’ve probably heard of backlinks even if you’ve only taken a shallow dive into the world of SEO.

What is the best website to get SEO backlink submitters ? BulkLink.org is a free website for webmasters. It passively improves the search engine indexing process.

Backlinks would be the chorus if SEO were a song.

Their importance cannot be overstated.

These are fundamental elements of the foundation of any organic search engine-optimised website.

The only problem is:

Backlinks are talked about a lot, but there’s a gap between knowing that backlinks are valuable and understanding how to gain quality authoritative backlinks that boost your SEO.

We will discuss backlinks in this post, how Google has refined its algorithm around them over time, and why they are so important to search rankings.

Additionally, we will discuss the current status of backlinks and what your efforts should be focused on if you are looking for quality backlinks to improve your search rankings.

Let’s get going!

Backlinks are links that point to other websites.

In a backlink, another website links to your website.

Search engines consider backlinks important because they indicate a site that links to it has quality, relevant content. They’re like digital votes of confidence.

A quality backlink has also changed over time, as has how much value backlinks add to a site’s rankings.

The SEO benefit provided to the website receiving backlinks depends on the type of backlink.

The link at the beginning of this sentence is an example of a contextual link.

It is highly valuable to have contextual links for several reasons:

  • The content that surrounds them is extremely relevant to them
  • Their focus is on expanding a user’s knowledge on a specific topic
  • The anchor text can contain valuable keywords
  • Because of these benefits, Google values contextual links more.

Contextual internal links (links to different pages on the same website) are beneficial because they increase the amount of pages viewed by a website visitor, which decreases bounce rates and increases time on page for the visitor.

If you create links within your own website, Google may not give that link as much value as it would if the link came from an external source.

Non-contextual links are those found in online directories or in content roundups.

Backlinks like these are still beneficial, however, they don’t hold as much weight as contextual links, as they do not relate to the user experience of the linking site.

Backlink types

It is possible to get hundreds of different types of backlinks.

Several examples follow:

  • Other websites’ contextual links
  • From writing guest posts for another site, you can get contextual links
  • Content roundups
  • Included on a resource page
  • Directories of professionals online
  • Comments and/or forum posts
  • A testimonial that includes a link
  • Social media posts that include a link

SEO benefits from some types of backlinks more than others; others have no effect on it at all.

Later, I’ll talk about that.

After knowing what backlinks are, let’s look at how they became popular and why they continue to be a ranking factor for Google.

Backlinks and Search Engine Optimization: A Short History

The Google algorithm changes frequently. Frequently.

Google changes its search algorithm over 500 times per year on average.

There are only a few major changes.

In the past, Google’s major algorithm updates-those that radically changed the course of the search engine optimization industry as a whole-have been directly related to backlinks.

The Panda update is the most significant.

The Aftermath of Google Panda

Search engine rankings used to be determined by the number of backlinks a website had.

Larry Page and Sergey Brin write,

A page’s backlinks can be compared to a vote if we follow this logic. By linking to an outside resource, a website is endorsing its reliability or utility as evidence for its claim or value.

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