September 26, 2022

Latable du Moulin

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A toolkit for optimising internal communications

3 min read
A toolkit for optimising internal communications

Every successful business relies on an effective Internal communications toolkit. According to Apollo Technical’s latest statistics, teams that communicate effectively within an organisation can increase productivity levels by up to 25%. One of the most effective ways of increasing employee engagement is to have an effective internal communication plan. Employees feel valued when you share essential company information with them. Therefore, they become motivated to perform their daily tasks in order to achieve their goals.

Additionally, quality communication helps your organisation prevent conflicts as workers consult with one another using their best communication skills. In order to enjoy these benefits, you need to optimise workplace communication practices. The following tips will help you maximise your internal communication toolkit to keep employees connected.

Identify the message you want to convey

Communicating in the workplace depends a lot on the content of your message. So, consider what information you would like to share with your employees. Are there any changes to their employee benefits that you would like them to be aware of? Perhaps you want to convey important company news, such as IT problems, business closures, or management changes.

Depending on the type of internal communication, the content, design, and channel will differ. You can, for instance, post blog posts, podcasts, or videos on your company’s intranet if you want to share sticky information. You may also send an email to inform the company of upcoming changes.

Metrics should be set

Your internal communication strategy should be tracked and measured in the same way as other business functions. Measurement can be tricky when it comes to workplace communication. Internal communication KPIs like employee feedback, channel adoption, and mobile usage are recommended for achieving the best results.

Furthermore, implement a data-driven communication strategy to audit current processes and make improvements where necessary. By capturing data on social shares, employee engagement, and channel adoption, this tactic allows you to better communicate with your organisation by providing valuable information. You can collect data easily with most internal communication tools because they offer real-time analytics. Think about Yammer as a collaboration tool at work, for example.

The Yammer metrics dashboard can be used to track employee engagement. Using this dashboard, you can see how well announcements perform in Yammer. Using metrics, you can identify inactive employees and focus on onboarding them, thus increasing engagement.

Communicate Wisely By Choosing Your Channels

You need channels that facilitate effective business communication, regardless of how big or small your business is, so that everyone receives the right message when they need it. In addition, you should prioritise tools that allow employees to interact. Important notices can be communicated via email, handwritten memos, or face-to-face meetings, for example. However, many employees find that email is difficult to use. Therefore, consider investing in instant messaging and online chat tools like Skype, Slack, Zoom, and Google Chat. Business leaders and employees can ask, answer, and share opinions with each other using online chat.

It’s not easy to optimise your internal communications. Defining what you want to communicate and settling on the right content and communication channels are key to getting the best results. As well, define key metrics for measuring workplace communication and invest in the best tools for maintaining employee engagement.

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